Changing behavior is hard. Many times people look like they’re “resisting change” when actually they have no idea how to change. Are we as leaders bringing clarity to what change is expected? Learn how to script a clear path to success. Is there an identity you can use that makes people feel strong and capable to face the challenge ahead? Make the change a matter of identity rather than a matter of consequences. Based on her brothers' #1 New York Times bestseller, Switch: How to Change when Change is Hard, this session will present a framework for changing how people act, even in the toughest circumstances.
